Royal Asscher Diamond Company —known for cutting the world’s largest diamond, its ties to royalty and for creating one of the most recognizable diamond cuts in the world—has been embarking on a plan to honor its family’s diamond-cutting heritage while expanding into the realm of fine jewelry design.
Lita and Mike Asscher, the young, energetic sixth generation heirs to the 157-year-old family owned firm, introduced several new jewelry designs over the past few years. During the recently concluded Luxury at JCK jewelry trade show in Las Vegas, the siblings introduced updates and new items for its high-end, bridal and fashion lines. All of the products pay tribute to the company’s heritage while showing it can produce jewelry that is fashionable, modern and luxurious while also supportive of special causes.